Agency specialized in image, reputation and public relations for athletes.
RP 22 Agency, production La Barone
Tailor-made services to maximize athletes' visibility and strengthen their global influence.
Our mission is to support athletes in managing their careers by optimizing their public image and creating long-term commercial opportunities. We aim to build strong careers rooted in authentic brand partnerships and a powerful, lasting media presence.
We offer a full range of services, including media relations, digital strategy, partnership contract negotiation, crisis management, and media training sessions.
22 Agency also provides personalized artistic direction, coordinates international events, and creates content tailored to media and public expectations. Each athlete benefits from dedicated support led by a personal press officer.
We offer a strategic, personalized approach that takes into account each athlete’s specific goals. Our aim is to ensure long-term success by developing innovative communication strategies that reflect their personality, strengthen their image, and open the door to new opportunities.
The 22 Agency Team
Founded by Carolyn Baqué and Lola Barthés, 22 Agency draws on over 12 years of experience in public relations and image management. Their expertise is built on a strong media network, enabling broad and targeted press coverage. They have worked with prestigious brands such as LVMH, Heineken, Qatar Airways, and Tissot, and have supported major events including the Olympic Games and the Rugby World Cup.
Where it all begins…
The story of 22 Agency began on March 22, 2024. That day, a simple message marked the start of a unique journey—Carolyn and Lola’s shared desire to work together, to create, and to bring their feminine touch to the world of sports.
It quickly became clear: they had to make their shared vision a reality. From that moment on, the founders committed to building something meaningful, driven by the same high standards and a common ambition.
The number 22 is no coincidence—it echoes the date that changed everything, but also reflects their initials: Barthés & Baqué.. Two names, two complementary personalities, one unique energy now fully dedicated to supporting athletes with passion, precision, and determination.
With 22 Agency, Lola and Caro are opening a new chapter: a space where every image is elevated, and every journey is told with meaning and authenticity.